Mary Morgan has proven to be the Mary Poppins of Marketing — practically perfect in every way. She’s assertive and effective in all environments, but especially when a change in the wind blows her in to work her magic and help put things right. Mary has helped get supercalifragilisticexpialidocious results again and again. If your marketing department needs transition, open the window and let Mary in.
We have called upon Mary and her network on a variety of key business needs — from the formation of a global marketing function to enduring brand positioning to new brand and concept development. Mary is a dynamic leader who serves as a positive catalyst for consumer-driven benefit creation. She is a valued and trusted member of our extended marketing team.
I have had the pleasure of working with Mary on numerous projects over the past 20 years. I call on her whenever I need great marketing that delivers quickly. We align on the problem to be solved. She engages directly with the local team, works with them to set the marketing foundation, then — as a part of the team — helps them implement the solution. Mary is a hands-on professional who’s all about delivering in-market results.
I had the opportunity of working closely with Mary to develop a vision and strategy for a wide range of business development situations across Latin America. She went beyond advising to really engaging with the local teams to deliver results. I was really impressed with her powerful marketing knowledge and deep consumer understanding. Her passion and energy are inspiring.
Mary was introduced to me as an added value resource and I was skeptical, to say the least. But within a short time, she was indeed adding value. Her style allows her to quickly understand the challenges of the business in an unobtrusive way. Combine this with her deep consumer understanding, loads of packaged goods experience and before you know it, Mary is working seamlessly with your team delivering tangible results.
Mary is one of the genuinely original minds in marketing today. Rather than applying a template approach where a single answer suffices for every client, she brings to bear her decades of industry experience to fashion the Goldilocks solution for each client: just right. Her insights are both strategic and practical, and (most critically) she is a joy to work with. Mary is, indeed, a no-lose proposition.
Mary came in at a time when we were transitioning our global marketing function. One of her assignments was to work with me on an important new product launch into lead countries. She simply joined my project team and helped shape and execute a plan based on her wealth of knowledge and experience. I found Mary to be challenging, constructive and pragmatic — an inspiring person to work with!
Mary Morgan is unique. She is the only top level marketing professional I have ever encountered who has true ‘helicoptering skills’. She can combine the highest level strategic advice with the practical skills of designing and executing market programs. One of the most effective marketing gurus in America!
I had the opportunity to observe Mary in action with one of our mutual clients. Her marketing prowess and emotional IQ impressed me — and the entire team. She was able to enroll members to her points of view and get them to collaborate effectively, creating a positive business atmosphere, cementing critical interdependencies and ensuring eventual success.
Mary sits on our advisory board as a resource to our clients. We raise capital for early stage companies and to do that effectively, business plans must be stellar. Mary’s skill in communicating both verbally and textually is a tremendous benefit to our clients, providing them with clear and sharp focus on what really matters in building their businesses.