Market with a Conscience, Please

Market with a Conscience, Please

As the marketing toolbox changes, adapts and expands, marketers are challenged to be forthright and transparent about what they believe and how they do business. Doing so can sharpen communications, generate goodwill and build sales. Not doing so can confuse, alienate and cause more harm than good.

Contrary to many pundits, I give a big thumbs-down to the IHOP promotion for burgers.

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